Harley Davidson Medallion
I designed a 4-foot diameter cast iron medallion for Davidson Park at the Harley-Davidson headquarters in Milwaukee. The brief called for a design that represented the history and culture of the seven neighborhoods of the Near West Side while maintaining a cohesive visual composition.
SERVICE
Graphic Design
MY ROLE
Lead Designer
CLIENT
Harley Davidson
The Process
The project began with a series of exploratory sketches to test different ways of representing the seven neighborhoods within a circular format. After reviewing multiple directions, I selected the strongest concept and refined it through additional iterations, adjusting the composition and architectural elements to create a balanced and unified design.
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