Bevnomad
SERVICE
Social Media & Advertising Design
MY ROLE
Branding & Marketing Manager
CLIENT
The White Hag
For The White Hag, the goal was to maintain their distinct Irish identity while introducing the brand to U.S. consumers under the BevNomad umbrella.
I created social media campaigns, event content, and sales materials that highlighted the brand’s beer lineup, storytelling, and community-focused approach—tailored to connect with the American craft beer audience.
Motörhead Whiskey
For Motörhead Whiskey, the focus was on building a social identity that honored the band’s legacy while elevating the whiskey as a premium product.
I developed content that balanced edge and authenticity, pairing concert energy and band nostalgia with polished product visuals and storytelling. Each post reinforced a consistent, recognizable voice that resonated with both long-time fans and whiskey enthusiasts.
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