Barkstart
SERVICE
Packaging Design & Brand Identity
MY ROLE
Graphic Designer
CLIENT
The Objective
The goal of this project was to create a cohesive identity for a fictional brand that reflects both personality and purpose. BarkStart was designed for the sustainability-conscious, millennial dog mom—someone who values products that are functional, stylish, and environmentally responsible.
The Process
The project began with defining BarkStart’s brand values and visual direction, centered on sustainability, warmth, and approachability. I developed a full visual identity—including a wordmark, pictorial logo, color palette, and typography system—and created 3D packaging mockups to show how the brand could live consistently across multiple products.
(Projects)
